Child Abuse Prevention
Mr. Roger Goodel , Executive Vice President and Chief Operating Officer National Footbal League 280 Park Ave. New York, NY 10017
Re: Suggesting your resignation as Commissioner of the National Football League
In light of your inaction in the face of hiring a known, documented, sex offender – Pete Townshend - as
the entertainment for the Super Bowl half time show, I am respectful y suggesting that you consider
resigning as NFL commissioner. Your actions violate the standards of an organization that has the
privilege of being the focal point of mil ions of children who look to it and its players daily as role models
I am making this suggestion for the mil ions of voiceless abused children in our society whose misery
Townshend contributed to when he chose to pay to view images of child rape. You do realize that in
supporting him, you, your sponsors and the NFL are directly validating his actions and thus contributing
to the exploitation of these children. If he plays at the Super Bowl he may see his action as a personal
victory, I see it as an unprecedented acceptance of a sex offender - a sad moment for children.
Your immediate reaction on hearing of Townshend’s past should have been to suspend his contract just
as you would a player or staff member of the NFL. As an administrator that is your duty - as a father you
have a moral obligation - to avoid any legitimizing of a sex offender’s actions.
Instead you have dug in your heels and attempted to justify and lend credence to a man with a clear,
verifiable history as a sex offender; he was listed on the British Violent and Sexual Offender Registry for
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five years. A status he got it for confessing to committing a crime against children, specifical y ‘inciting to
distribute child pornography,’ by paying for and viewing child pornography online.
We may be (as your spokesperson Brain McCarthy put it on ABC last week) the lone voices standing
against Townshend’s presence at the Super Bowl. So what? If another group joined our protest would
you act then? How about two others? It was a poorly thought out argument – the issue is the hiring of a
sex offender, not the number of people complaining about it.
As an organization we speak for the unrepresented abused children of this country and abroad; the
abused, abandoned, voiceless little ones among us. We have stood against what we see as rewarding
an offender; a grave injustice by an organization who should have known better. An organization whose
livelihood and whose sponsor’s livelihoods depend on the largess and support of a public audience.
In retaining a sex offender you have also exposed your advertisers and sponsors to the blanket of
negative publicity the hiring of Townshend has produced. Al of these sponsors CEO’s and Boards
have been provided detailed information about Townshend’s sex offender past. These sponsors
include: Burger King, Campbel ’s, Canon USA, Coors Brewing, Dairy Management Inc., FedEx, Frito-
Lay, Gatorade, General Motors, IBM, Masterfoods, MBNA, Motorola, News America, PepsiCo: Diet
Pepsi, PepsiCo: Tropicana, Procter & Gamble (Prilosec), Schering-Plough (Levitra), Southwest Airlines,
This al started with a polite letter which I wrote to you back on November 16, 2009, giving you a heads-
up on the baggage that Townshend was bringing with him. If you are wondering how the negative
publicity got as far as it has, you need only look in the mirror at the person who could (and had the
responsibility to) have stopped it long ago and hired an entertainer with a background that didn’t include
Evin M. Daly Child AbuseWatch ONE CHILD INTERNATIONAL INC., 590 SW 9TH TERRACE – STE 2, POMPANO BEACH, FLORIDA 33069, 561 350 5533
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