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117 Jones Creek Place + Chapel Hill, North Carolina 27516 + 919.428.1017
email@example.com + berlinercreative.com + linkedin.com/in/michaelpberliner
why you should work with Michael
• Gets to the heart of a strategic problem quickly and delivers effective solutions • Believes in executing big creative ideas, even on the tiniest of mobile devices • Adept writer in all media: advertising to blogging; branding to direct response; web videos to long form brochures • Depth of experience with financial, insurance, health care and pharmaceutical clients • Former improv actor turned improv marketer; plays well with others
professional experience & achievements
2000 - Present + Creative Director and Copywriter, Berliner Creative Services
My freelance business. Clients include MedThink Communications, Capstrat, Innovation Management, Webex, Intuit TurboTax, Amazon.com, Designing Solutions, Durham-Chapel Hill Jewish Federation, ShopBot Tools. Recent highlights:
• For Capstrat, I wrote videos, infographics, starter posts and articles for LetsTalkCost.com, a site from Blue Cross and Blue Shield of North Carolina. The site educates people about the causes of rising health care costs, what Blue Cross is doing about it, and invites honest dialogue about the issue.
• Creative director/writer of www.LevinJCC.org. "Founding Members" campaign featured on this site reached 200% of goal.
• Creative director/writer of www.ShopBotTools.com. A brand & website refresh designed to improve usability among identified audiences: educators and small-to-midsize manufacturers. Earns positive response among tool owners and prospects, and contributes to sales growth.
2006 – 2009 + Associate Creative Director, MicroMass Communications, Cary NC
Developed Customer Relationship Marketing programs for patients and healthcare providers, in online and off-line channels: for Novartis’ Exjade (iron overload), Novartis’ Femara (breast cancer), and UCB’s launch of Cimzia (Crohn’s disease and RA). Supervised all copy and art development for these initiatives. Highlights:
• Creative for Exjade won the DTC Silver Award and an AAF-RDU Addy Award. Our revamp of Femara’s online presence earned high marks in patient qualitative testing.
• For Merck’s Singulair, led the development of a Facebook site called Kazoosters, targeting Moms of children with asthma.
1996 – 2006 + Senior Copywriter, Kovel/Fuller Advertising, Los Angeles CA
• Financial services clients including: Pacific Life, GMACMortgage.com, Ditech.com. Creative for Pacific Life increased positive brand awareness and recall by an average of 10% annually for 5 years.
• Launched Greenlight Financial Services, a direct to consumer mortgage lender, helping grow their business to $2 billion in loans in two years. DRTV, web, CRM email and mail, radio.
• Wrote brand-direct advertising for the Jiffy Lube Southern California market, increasing store counts by up to 10% above national levels.
• Developed television, print, radio and online advertising for the launch of Zicam Cold Remedy, one of the most successful entries in the OTC category in the last 10 years.
Other clients include: Vivendi Universal Games, Sheraton, Fox Sports Network, KidsEdge.com, Imperial Bank, City National Bank, HoneyBaked Ham Company.
Jan - June 2010 + Owner and Lead Instructor, The Portfolio Shop, Chapel Hill NC
Founded this local school to provide practical education in the creative side of advertising
School of Visual Arts, New York City; Advertising Center, Los Angeles
Advertising concepting and copywriting classes
Wesleyan University, Middletown, Connecticut. Bachelor of Arts Cum Laude
Double Major in Theater and American Studies (Film concentration)
more life lessons
Fresh Air Cab Company, New York City
Co-founder and actor in this improvisational comedy theater group that toured colleges and played nightclubs around NYC
CHINA EARTHQUAKE RELIEF The Embassy of the People’s Republic of China in the United States of America has issued the following list of urgently needed items to aid relief efforts for those affected by the May 12 Sichuan earthquake. Please contact the individuals below for additional information, and for details on free shipping for aid materials. Items of Urgent Need BULLETIN: The Emb
Web of Friends Preguntas Frecuentes Acerca de Reportar Violencia en Relaciones Adolescentes Tipos de Abuso Abuso Emocional – “juegos mentales”, amenazar con matarse él o ella misma si el novio/a se va, destruyendo algo que es importante al compañero/a, lastimando una mascota favorita, etc. Abuso Verbal – “menosprecios”, insultos, gritos para intimidar o asustar,