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Naiomi Chardon Saad
Rebexa Group, Inc., San Juan, P.R.
Co-Founder and Commercial Director, 2006 to present
Assisted in the development of a business plan for an all encompassing consulting firm that would become a one stop shop for
compliance services in the region, to better manage the highly diverse needs of regulatory affairs for the Central American market. The
business plan won first prize at an entrepreneurship competition sponsored by Grupo Guayacan and McKinsey & co. Branches at this
time include entities in Puerto Rico, Dominican Republic, Ecuador and Costa Rica.
Merck Sharp & Dohme, I.A., Carolina, PR
Marketing Director, 2001 to 2005
Develop and recommend an overall marketing strategy for the region. This includes forecasting national economic and market
environments, identifying key opportunities and threats, recommending solutions to problems. Also, as a member of the Executive
Committee, generate and assess various options for business development in the market and contributes to and participates in all
decisions regarding regional strategy. Review and approve all marketing plans for the region. Develop plans and programs to promote
the name of Merck in the region with the public and the medical community. Ensure that plans are developed that support regional
operations in the difficult areas of Pricing, Business Development, Strategic Planning, Human Health Economics, Market Research and
Business Intelligence. Supervise the full range of HR support for all Merck personnel in the Marketing Department including Salary
Planning & Administrations, Human Resource Planning, Recruiting, Training, and the implantation of policies and procedures.
Coordinate the activities of the Medical Director with regard to his interface with the medical community. Major Achievements:
Lead the successful design, development and implementation of the Customer Focus Strategy; obtained the
highest ranking honor within the university (Beta Gamma Sigma) Franchise Manager, 2000-2001
Lead and provide strategic management to the members of the Cardiovascular Franchise team to achieve market share and sales
objectives of our products within the company in order to maximize sales and market share. Major Achievements:
Highest contribution to the development, implementation and follow-up process fo the June 28 KOLs activity
performed during 2002; Cozaar obtained the LAHH Best Competitive Action Plan Award; reduced the gap between Lipitor and Zocor to
the lowest ever as per IMS Jan./02 since the launch of Lipitor (difference of 5.6 points).
Market Development Manager, 1999-2000
Develop, implement and support market development programs designed to assist hospitals and other customers with the identification
of treatment patterns for patients and ensure that company products in assigned categories are the recommended standard therapies.
Assist in the implementation of promotional programs for target products island wide. Human and professional relations were critical in
this function, which are considered as important as the technical ability for the performance of the job. Organize and conduct medical
events and meetings with key leaders involved in the development of the market development strategy. Function with the prescribed
legal and regulatory guidelines established for the assignment and observe the Corporate Ethical Business Practice and Procedures. Major Achievements:
Engaged strong communication with key M/L USHH Staff; efficiently worked towards the development and
implementation of the e-LAMT initiatives.
Product Manager, 1997-1999
Perform in a continuous basis, analyses and qualitative research of the market, the target segments, the key opinion leaders and the
patients, to determine the product’s key issues, define the product’s marketing strategy and prepares the objectives of the annual profit
plan and the strategic long range operating plan. Manage promotional budget. Major Achievements:
Achieved highest Cozaar market share in the world; positioned Cozaar as the leading prescribed
antihypertensive in PR.
Saint Joseph’s University, Philadelphia, PA, 2003-2005
MBA in Pharmaceutical Marketing
Graduated Magna Cum Laude, Member of Beta Gamma Sigma Honor Society
Interamerican University, San German, PR, 1990-1992
BA in Business Administration
Graduated Magna Cum Laude, Member of the American Marketing Association
University of Puerto Rico, Mayaguez, PR, 1987-1990
Courses towards a Bachelor in Business Administration Continuing Education
Executive Leadership, High Impact Leadership, Leadership Development Program, Coaching and Counseling
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